Courtesy: Pittsburgh Steelers
PITTSBURGH (PA) – As Pittsburgh prepares to host the 2026 NFL Draft, local businesses are gearing up for an influx of visitors and economic opportunity. The event is projected to attract up to 1 million attendees, potentially generating between $120 million and $165 million in direct spending.
In anticipation, the NFL has launched the NFL Draft Source Program, inviting local businesses to participate in the event’s execution. The program seeks a diverse range of vendors, from food providers to merchandise suppliers, aiming to showcase Pittsburgh’s rich culture and community spirit. Eligible businesses must be headquartered in the greater Pittsburgh area, be in good standing, and directly supply the products or services they offer.
City officials are also actively supporting the initiative. Pittsburgh City Council has introduced legislation to allocate $1 million towards draft preparations, emphasizing the event’s significance for the local economy and community. VisitPittsburgh plans to strategically invest these funds to maximize benefits for local enterprises, including those owned by diverse communities.
Governor Josh Shapiro has voiced strong support for Pittsburgh’s selection as the draft host city, noting that the event offers a unique opportunity to showcase the region’s culture and football legacy on a global stage.
The Business Journals
With applications for the NFL Draft Source Program open until May 7, 2025, local businesses are encouraged to apply promptly. The NFL aims to announce selected participants by June 2025, ensuring ample time for preparation ahead of the April 2026 event.
The 2026 NFL Draft not only represents a significant sporting event but also a pivotal moment for Pittsburgh’s economy and community, uniting residents and visitors in celebration of the city’s enduring football heritage.